If you work in service design, whether digital or not, and you think things can always be better, you should watch this slideshow.

It’ll show how Etsy care about their users and their community, and how they’ve learn to run experiments and gather data to make things better.

Main highlights:

  • Think about the effects on your users
  • Challenge your assumptions
  • Break design goals into small experimentations
  • One thing at a time
  • Plan on being wrong


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