Whether their claim is true or not, the fact is that user testing normally only takes into account perfect  conditions.

Think about how many times you use social networks while doing something else simultaneously (driving, walking, cooking…) or under the influence of other things  (not water, coffee or soda).

People like threesheetsresearch tested popular services like MySpace or Nike+ fuel band with drunk users, recorded it and spread the word.

The statistics about drinking and online social networks are telling. 76% of British Facebook users are tipsy in their photos. 80% in the U.S. are drunk when using Facebook after 9PM. 95% of active Twitter users can’t remember anything they’ve tweeted on Saturday nights. We wonder why social networks bother to test designs on anyone BUT drunken users.

Always according to them, btw.


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